SALES TRACK: Pricing, Planning & Conversion Strategy 

 
MARKETING TRACK: Winning Discovery: Visibility, Brand & the Sales Experience 

Before the lead, there’s the first impression. In a crowded landscape, visibility alone isn’t enough – brand, experience, and discovery strategy are what earn attention and build early trust. From search and listings to sales centers, kiosks, immersive visualization, and on-the-ground buyer engagement, leading builders are rethinking how they create memorable first touchpoints both online and in person.