SALES TRACK: From Lead to Appointment: Speed-to-Lead & Conversations That Convert 

Generating a lead is only the beginning. High-performing teams are winning through faster response times, stronger follow-up, and better phone conversations. This session explores what actually drives conversion — and what causes leads to go cold. Using real-world call insights and data, learn the strategies and coaching techniques helping builders turn more inquiries into qualified appointments and stronger buyer connections. 

MARKETING TRACK: Winning Attention in the Social Scroll Era: Selling the New Construction Advantage  

Attention is fragmented across platforms from Google and marketplaces to Instagram and TikTok. This session explores how builders are creating content and campaigns that stop the scroll, drive qualified traffic, and better differentiate new construction from the resale market. Learn how leading brands are highlighting the unique advantages of new homes to create stronger engagement and more effective demand generation across digital channels.